A visitor tracking software will simplify the work of any website owner by helping them figure out how they can improve their website. The right visitor tracking software will bring you many other benefits. Here are 8 important features that your visitor tracking software should have.

1. It should identify the companies visiting your website

Perhaps the most important feature of a visitor tracking software is that it should tell you who your visitors are. You will know which companies visited your software, and you will be able to give this information to your sales team so they can convert visitors into leads.

2. It can provide real-time data analysis

If you are looking for new effective ways for your business to  increase lead generation, you need a visitor tracking software that can provide you with real-time data analysis. This feature will make it easier for you to make great marketing decisions.

3. It will be easy to use

Your visitor tracking software should allow you to get the information you need, when you need it. Look for a simple and easy to use software, so it will be easier to implement it. If your software confuses your team or if they hate using it, it will not bring you any benefits in the end.

4. It will tell you which pages your visitors enjoy the most

A good visitor tracking software should tell you which pages your visitors are visiting. If you notice that a page of your website is never being visited, you might want to try to improve it, or to focus on the pages that attract the most visitors.

5. It will let you know how long your visitors are staying

Your software should also tell you how long your visitors are staying on each page. If most visitors leave as soon as they reach one particular page, it could tell you it has an issue that needs to be solved.

6. It will tell you the bounce rate of your website

Knowing the bounce rate of your website can help you improve it and make sure it’s easy for your visitors to find what they are looking for. If most visitors leave as soon as they access your website, try to figure out what is wrong.

7. It should tell you where your visitors are coming from

Your visitor tracking software should also tell you where your visitors come from. Did they find your website with a search engine, or did they click on a link that was posted on a blog or on social media? Knowing this can help improve your marketing efforts.

8. It will match your budget

Finally, it’s important to make sure the visitor tracking software you choose will match your budget. Figure out how much it will cost to purchase the software, and how much it will cost to upgrade it if you ever need to add more features to it.

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